We have expanded our digital services for exhibitors and trade visitors: for the January date 2021, we are offering a virtual format with an expanded usage period from January 28 to February 15, 2021. For exhibitors, brands and trade visitors this is a partnership alternative, ” says Ulrike Kähler, Managing Director Igedo Company and Gallery Project Director.
The new digital version is “not an online store”, but adapted by the emotion, also through the optics, to the experience at Areal Böhler. “That is very important to us! Gallery is an emotional product: an encounter platform that is much more than pure stand rental.” The design of the digital format is correspondingly structured with an informative reception area, a conference zone for live or recorded media events such as the DMI Fashion Day or trend lectures, and a curated exhibitor area with a high emotional recognition value à la Gallery.

For more information, please see the current press release