We have expanded our digital services for exhibitors and trade visitors: for the January date 2021, we are offering a virtual format with an expanded usage period from January 28 to February 15, 2021. For exhibitors, brands and trade visitors this is a partnership alternative, ” says Ulrike Kähler, Managing Director Igedo Company and Gallery Project Director.
The new digital version is “not an online store”, but adapted by the emotion, also through the optics, to the experience at Areal Böhler. “That is very important to us! Gallery is an emotional product: an encounter platform that is much more than pure stand rental.” The design of the digital format is correspondingly structured with an informative reception area, a conference zone for live or recorded media events such as the DMI Fashion Day or trend lectures, and a curated exhibitor area with a high emotional recognition value à la Gallery.
For more information, please see the current press release
The special format with the joint presentation for fashion, shoes and accessories at the same time was positively received by the industry. The concept serves as a blueprint for us, so that in 2021 we plan to transfer the format to the four usual trade fair dates per year – but with the respective weighting per date (January & July FASHION and March & September SHOES).
Be it fashion, shoes or accessories, we present brands in an up-to-date manner and appropriate to the genre so as to optimally convey their individual image.
The exclusive order show with an exciting mix of premium brands and agencies, avantgarde design collections, contemporary brands, shoes and accessories, as well as evening and occasion wear.
Perfect mix:
Selected side events, such as trend talks, forecasts and order information as well as the DMI Fashion Day Live completed the offer of the Gallery FASHION & SHOES in August / September. You can find the full supporting program here
Areal Böhler captivates visitors with its industrial charm and extraordinary and unique atmosphere making this venue the ideal Homebase for the Gallery FASHION.
Areal Böhler
Hansaallee 321
40549 Düsseldorf
Germany
Areal Böhler located on Hansaallee offers ample parking and boasts a direct motorway link.
The main railway station, city centre and airport are all situated just 15 minutes away.
Main time from 9.30 a.m.- 6.00 p.m.
9.30 am – 6.00 pm
9.30 am- 6.00 pm
9.30 am – 5.00 pm
daily
Friday till Monday
9.30 am – 6.00 pm
Tuesday
April 20, 2021
9.30 am – 5.00 pm